Conversion Rate Optimization

What Happens After the Click? Make Sure You Have an Answer

Conversion Rate Optimization



Having eyes on your landing page or form is one thing, but until a visitor clicks “submit,” they have little impact on your actual business. That’s why we follow through with tracking, testing and optimizing your traffic’s journey to the very end: Conversions. The ultimate goal of CRO is to create a path of least resistance for the user, thus increasing your results both short- and long-term. A/B testing, suggesting website design changes, highlighting exclusive offers or differentiators, and other battle-tested rules for optimization allow us to analyze the nuances in your users’ behavior and deliver maximized results for your business.

How Does 1147 do it?

  •  A/B Testing All ChangesWe only suggest changes after we know they work. That’s because we run A/B tests against your original landing page for even the smallest changes, and we don’t jump to any conclusions before enough data has been collected to reach statistical significance. Only then do we report that a change is worth implementing — or, just as important, that it isn’t.
  • Multivariate TestingWe don’t just test one thing at a time. We’re constantly on the lookout for multiple possible outcomes, and we build that into our testing process. That way you get the most results in the fastest way possible, without having to wait for a 10-step process to make a small optimization.
  • Continual OptimizationOnce a test has been completed, it doesn’t stop there. Whichever version fared the best in a test (the original landing page or our tested changes), we run another test, and then another, so that you don’t just know that method B works better than method A — you know that method Y and Z do as well.
  • Earned Conversion Rate Average (ECRA)ECRA is our proprietary measurement for the effectiveness of our CRO efforts. It measures the overall change in your conversion rate over time, and it’s an objective way to identify whether or not our tests are truly making a difference for your account.

1147’s Unique Expertise:

  • Call Tracking
  • Automation
  • Defensive Bidding Strategies
  • Product Feed Optimization
  • URL Tagging
  • CRM Integration
  • Eccommerce Platform Integration
  • Dynamic Remarketing
  • Behavioral, Socioeconomic, and/or Interest-based Targeting
  • Direct Response
  • Email List Building
  • Social Network Remarketing

Our goal is to provide a CRO Strategy uniquely designed to deliver results for you or your business. Contact us today and let us show what 1147 Marketing can create to grow your business

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